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Important PPC Campaign Elements in London

Important PPC Campaign Elements in London

PPC is an abbreviation for pay-per-click, a marketing model in which advertisers pay a fee each time one of their ads is clicked. It's essentially a method of purchasing visits to your website rather than attempting to "earn" those visits organically. To manage your PPC campaign, you can also contact the best PPC marketing agency via

These important PPC campaign elements include:

  • Keywords

Keywords are words and phrases that appear in searches for your products, services, and solutions. Depending on how broad your keyword terms are, the cost for certain keywords can be quite high, and possibly too broad to be truly relevant.

Image Source: Google

As a result, using a single word as a keyword is not advised. You must use key phrases that closely relate to your product or service and are part of what someone would type into the search box.

  • Ad Copy

The content of the ad that people see when they do a search is referred to as ad copy. It has a Headline and a Description. Ad Extensions can also be used to add additional ad copy. 

  • Landing Page

A landing page is the website page to which you direct visitors after they click on your ad. The copy on your landing page should be highly relevant to both your ad and the key phrase being searched.

Google will charge you more for a keyword that it deems unrelated to your landing page. If your score is very low, Google may not show your ad at all.

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