The weak economy is causing people to limit their extravagant spending. Families are rethinking what is and isn't important when it comes to purchases that satisfy essential needs, yet give them some peace in the way they have come to live. 

Certain items being considered and rethought are those that satisfy the basic requirements but improve the quality of life. Food is essential however, eating out every night isn't. The shelter is essential but three children living in a 4000 square foot house are likely not. 

Water is essential however, buying the purified bottled water option isn't. When consumers think about their options to get water from the tap and bottled, as well as supplied, filtered, as well as other options, such as flavor-infused and vitamin-enriched water The future of the industry of bottled water could be in a tangle. 

With the advancements made to minimize the negative impact that bottles have on the environment, as well as the options that are vitamin-enriched and flavorful and flavors, the industry of bottled water is likely to be profitable for the coming five years.

One of the most significant challenges that bottled water companies must overcome is the physical impact their bottles create on the planet. Even the most environmentally-conscious consumer might be left wondering what the time frame for which bottles are in the landfill. 

There are a lot of commercials in support of the biggest companies that offer bottled water including city purified tap water as well as faster filtering and pitchers for filtering like the Brita water filter, which has informed consumers that the containers that their water is stored in remain in landfills for a long time. 

In a time of an ozone layer that is depleted as well as global warming and growing catastrophes caused by natural causes, environmental issues are at the forefront of many decision-making processes.

Marketers of bottled water companies can easily focus on the possibility of recycling their bottles.