What is a Messenger Bot? A chatbot is a virtual artificial intelligence system that will chat with you on your behalf using pre-programmed, pre-written responses to commonly asked questions. The chat can be as simple as guiding them to your latest product offering. It could also be used in business to direct customers to sales representatives or managers for follow-up questions. Facebook has recently announced a new product that integrates with Chatroulette, one of the most popular online chat rooms on the internet.
How does it work? If you have a Facebook business page or a Facebook chat account and you would like to invite your friends to connect you via Chat, you simply need to select an application from the drop-down menu at the top of your page. When they click the "application" drop-down menu, you will be directed to a screen where you can select which application you would like to use. That's pretty much it! You're set up and ready to go!
So, what does a Facebook Chatbot do for you? The easiest way to promote your brand and increase brand awareness is to get creative. You can build a bot that answers questions people may have about your company. For example, if you sell solar panels, you could build a Facebook Messenger Bot that asks people questions about solar panels and what they think about building their own. They can post a response right away or save it to their timeline so you can contact them when appropriate.
In this day and age, it is important to promote your business using social media. The old methods, such as advertising through newspapers, television, and radio, are no longer enough. Facebook chat bots provide a cost-effective and convenient way to spread the word about your business. Facebook chat bots provide customer service professionals with a valuable resource a quick, easy, and efficient way to interact with customers.
Facebook chatbot technology is not limited to just text card promotions. If you're marketing an event, you could use a Facebook chatbot to promote your event details. Imagine this a bot that goes out and finds out where your customers are located, when they were born, what year they are born, etc. It's possible to gather this information from your customers through their social media profiles. Once you've found this information, you could then use the chatbot to send them coupons and other useful information.
If you are promoting something physical, such as a t-shirt, mouse pad, or another logoed item, you should consider using Facebook chattel. Facebook has developed an incredibly user-friendly interface for marketing, and one of its most powerful aspects is its image card feature. You can upload an image card to your Facebook page, and this will serve as the "secondary" interface for your chatbot. When a person clicks on the image card and loads it up, they will see a preview of the promotional item that you have created. If they like it, they will be encouraged to click the "like" button and let you know so that you can share the image card with their network of friends.
This feature provides you with a great resource for answering customer service questions. In this example, let's say that I was advertising a t-shirt that my company made and wanted to find out more about our customer's experience with our product. I could type in "How did you like our newest shirt" into the chat box, and the bot would ask my customer service representative questions that it deemed appropriate. The best part about this application is that I can specify the type of inquiry I want the chatbot to ask. In this case, my welcome message to the customer would be, "Happy Shopping! Let's see some more".
In this step 3, I want to focus on customer service. As my chatbot continues to interact with the user, I have access to real-time answers from customers that give me good ideas for how to continue my conversation flow. After all, in most cases, the one thing that people are saying that they do not always have the answer to is how to get rid of spam.