This Review on Udemy is one of the most comprehensive marketing courses available today with more than 200,000 students who have taken this particular course. With a staggering total of more than 32 hours of video lessons, plenty of written resources, and informative articles, it's an all-encompassing course that imparts total knowledge of all facets of digital marketing. The course does come with a price tag though, with the total cost running to nearly $3400! But is it worth paying that much for such knowledge?
I believe the answer is definitely yes! There are many digital marketing courses out there today that offer very similar or almost identical information, but because they are spread out over weeks, months, and even years, you really don't get to learn everything from the ground up like you would with this course. Some of the topics covered in the duration of two weeks are not relevant when compared to two hours per week of learning. This is why I prefer to spend two hours per week on a topic and be able to learn a lot more from it than I would be taking a course with a similar amount of time.
One thing this course does very well is teaching the importance of keyword analysis. A keyword analysis is crucial when trying to optimize your website for search engines. The importance of finding keywords that are searched by your target market and trying to rank for them is very important in order to get organic traffic to your website. You want to be sure that your landing page is optimized around these keywords so that visitors will see your ad and you will rank well for those keywords. This is what will help you optimize your ads and drive targeted traffic to your site.
The second thing the courses focus on is learning how to use Google Analytics. Google's analytics is used by many websites to track visitors, generate reports, and a lot of other things. This is also a valuable tool that you will find useful when optimizing your site. You can use the reports generated by Google Analytics to create reports on key highlights. This includes the number of visitors that come to your site, where they go after visiting, the pages they look at most frequently, and much more!
It's important to learn marketing strategies that are going to work. The reason why I say this is because you want to make sure that you do not waste money on strategies that aren't going to work. You want to learn optimization that works. By utilizing Google's analytics, you can see where the traffic is coming from, how it's leaving, and what keywords are being used to optimize your site.
The next key point that is covered is how to measure the success of your website. In order for your marketing efforts to be effective, you need to know the length of time your visitors spend on your site, how they view your page, how often they come back, how much time they spend on any one page and the search engine optimization score for your site. All of these items can take hours per week or even days per week to master. These are time investments that you can get rid of once you've been properly taught in a course that teaches you the complete SEO techniques!
The final topic that is covered in this course is learning how to leverage technology. Coursera offers an entire platform that allows you to use powerful technology in your online marketing efforts. Once you take advantage of the power of the platform, you will see your profits skyrocket! This is due to the fact that you can leverage the power of Google AdWords, Facebook Ads, YouTube video creation, Google Maps, and so much more.
You will learn how to use Google Analytics and Google Webmaster Tools to discover what sites and pages draw the most attention, which keywords are bringing in the most traffic, and how to create a high-quality video for your website, how to optimize your website for the search engines, and so much more! Once you have learned all of the key highlights, there will still be marketing courses in store for you that teach you new techniques you can put into practice right away! So don't miss out on all of the fun!